How to Build an Effective Social Media Strategy

Every day, all over the world, people log on to their social media accounts and are inundated with marketing messages from companies big and small. Sometimes those marketing messages stick, sometimes they don’t.

How do you make sure your marketing message is one that makes an impression? How do you make sure that your social media is working for you, advertising value-driven content that effectively delivers compelling results?

You build an efficient and effective social media management process.

Why do I need to manage my social media?

Social media management is the process of analysing your social media audience and developing a strategy that is tailored to them. This includes creating content for social media, collaborating with influencers, measuring, and reporting on social media performance, and using social media as an integral part of a company’s marketing strategy.

Over 4.62 billion people around the world now use social media. Brands can (and should) leverage social media management to successfully drive their objectives towards their niche audience across a variety of social networks.

But, learning how to do so starts with a few fundamental steps that will steer your social media marketing in the right direction.

1. Conduct an Audit on your Existing Social Media Strategy

Are you already marketing your business online? What platforms are you using? Take some time to look at what’s working and what isn’t within your current social media campaigns. This will help you:

– Pinpoint where you are wasting your resources
– Measure the effectiveness of your current strategy
– See which social media channels are bringing in the most results

Try listing all your company’s social media profiles and using the built-in analytics to get an idea of your social media metrics. Analyse metrics such as followers, engagement rate, and trends, like content preferences. Check out whether your direct competition is also on your chosen platforms.

2. Research and Analyse Your Target Audience

If you don’t know who your audience is, you’re making things harder for yourself. Analysing your audience is the foundation for all content and the core of social media management. Knowing your audience can help:

– Build strong customer relationships
– Create more relevant content
– Boost social media conversions

Check your audience statistics in your brand’s social media profiles to learn about follower’s age, gender, location, and interests. Look at your social media accounts and study how your audience interacts with your brand.

3. Choose the Right Platforms

After you conduct your social media audit and audience analysis, you might find that some platforms serve you greater than others. These are usually the ones to keep. Your social media management strategy should focus on improving your audience outreach and brand awareness on these platforms.

Deep diving into social media analysis can seem overwhelming but getting a handle on your social media strategy could mean the difference between making a sale or becoming invisible. Leveraging free tools and learning how to effectively use them to drive value-driven content towards your target audience is a strategy every brand should prioritise.

Want some help developing a social media management plan? The team at Marketing Connection can help you with competitor analysis, content creation, social media measurement and reports, and marketing strategy.