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Social media management, especially in small businesses, can often be just another task on the list, however when managed effectively it can deliver compelling results. To help you on your social media way, here are some tips to kick start your social media voice.

1. Plan and Objectives
Like every element in your business you need a clear plan and objectives so you can measure your efforts. Create a social media plan and identify the channels you are focusing on. Begin with just one or two social media channels and when you feel like you have mastered that you can include more. In 2017 Facebook had approximately 2.2 billion monthly active users worldwide, and it’s a fairly easy one to use and monitor, so if it suits your target audience, it’s a good place to start. Creating a social media marketing plan will set you up for success, and help you to avoid any social media mistakes.

2. Social Media Audit
Almost every business has some sort of digital presence, google your name and business and evaluate how you customers may already perceive you. If you are already using some social media channels consider how well they are working for you. Should you consider changing your content or even closing the channel and switching to something which fits your brand and your audience?

3. Be Engaged
How are you going to engage with you audience? Review previous posts which have been successful, listen to your customers and what they are asking. It will give you some great content ideas. Become an industry leader by creating your own content and sharing your own ideas and experiences.

4. Social media is social
Be proactive on your social media, like your customers comments, like their pages share their content and prove to them you’re listening. It’s a social media complement!

5. Traffic for Results
Let’s get real! The point of all marketing activity is to drive leads and sales, social media is no different. Ensure your content encourages customers to visit your webpage and when they get there give them some great information in the form of blogs, special offers or useful tips, your web page will thank you. If you are sharing other URL’s use a shortening tool to keep your posts short and snappy.

6. Measure Your Success
Do a monthly review of your results. Consider the posts that gave good engagement and reach and the ones that didn’t, then you can use that information for your next month’s plan. A content management program will help you post to various places with just one click and ensures your message is consistent and measured.

Skimping out on social media can pose a threat to your company’s overall marketing strategy. The 3 key things to keep top of mind are be proactive, always listen, and be engaging. If you have fun with your social media so will you customers.

The customer journey map is one of marketing’s most important tools for a properly targeted strategy or campaign.

A customer’s journey doesn’t just start and end with purchasing that product or receiving that service. It is much more complex, with Salesforce estimating that 80% of customers consider their experience with a company to be as important as its products. The moment a customer becomes aware of your brand, you take them on a journey that will hopefully lead to a sale. That’s why taking the time to plan a customer journey map, define your target audience, and focus on customer experience will pay off.

What is a customer journey map?

A customer journey map is a visual representation of the customer journey used to understand and ultimately improve the customer experience. It is an essential tool that identifies the most effective and efficient process a customer can take to reach their goal.

Why is a customer journey map so crucial to customer experiences?

An invaluable tool, the customer journey map allows insight into common customer pain points, which business leaders can improve to better optimise and personalise the customer experience. Without a customer journey map, a brand may have no idea who its target audience is, leading to poorly targeted marketing campaigns.

Where do I start when creating my customer journey map?

1. Set clear objectives and define your map’s goal. Identify who will use your map and what customer experience it will address.
2. Profile your personas and represent your customer’s perspective. Conducting research through questionnaires and surveys is a great way to get valuable feedback.
3. Highlight your target personas. Choose the most common persona for your journey map and consider the route they take when engaging with your business.
4. List out all the touchpoints, including those not in your control. These are all the communication points through which a customer can interact with your brand, including website, email, social media, text, and advertisements.
5. Think about emotion. Critical to any human experience, emotions play a huge role in a customer’s decision to buy a product or service. Determine their needs and wants throughout the customer experience, focusing on barriers of avoidance and annoyance that could stand in the way of reaching the end goal.
6. Create your map. Mapping your current state will help you identify gaps or red flags in the customer experience. You can start working toward improving on these by mapping the future state of the customer journey and mapping out potential solutions.
7. Update your customer journey map. As time goes on, regularly reviewing your map will help you identify gaps and opportunities for streamlining your customer journey further.

By shifting the focus to customers and their experiences, brands can better understand their wants and needs. This equals better customer engagement, brand loyalty and lead conversions for your business.

Need help effectively using your customer journey map? At Marketing Connection, we understand the market and how to effectively communicate with customers. We are a trusted partner in delivering high converting marketing solutions. We specialise in customer analysis and profiling, market research and strategies, and database management.

Planning an event is another touch point in your customers journey to engagement or purchase.  It’s also great way to introduce new customers to your brand, or thank existing ones. You want your event to be a huge success, so follow these tips and it will be a knock out.

  1. First things first, what is the objective of your event? Sales, engagement, launch or nurturing
  2. Set targets – how many people would you like to attend and how many leads would you like to convert
  3. Decide what type of event you are going to host. Is it an experience, an introduction, a presentation, a lesson? The best events will connect to your brand to the experience, getting your target audience excited about attending.
  4. Where will you host the event? A venue sets the tone for the event, so make sure you choose the right space. For example if you want people to concentrate on a presentation then it needs to be somewhere without distractions, that is comfortable, if you want to impress your attendees you need to find somewhere breathtaking.  If its a launch event in a park for example, make sure you have all the public space and council approvals in place
  5. Consider your guest list or work out how you can control attendance. You need to make sure the right people attend so work out how you can ensure that you get the guests you want.  If its a mass market event, ensure you have a strong advertising and media strategy in place.
  6. Create a reason for attending. The best way to get the guests you want is to make sure that they have a reason to attend, you can do this by either making the event exciting or by offering some other form of inducement, such as information or a discount.
  7. Data capture, how are you capturing the names and contact details of your guests so they convert to leads
  8. Finally, have fun, enjoy showcasing your brand, its something to be proud of